VisaSector

Because people search for their exact situation. Someone on a post-study work visa looking at residence does not search for "immigration adviser" — they search for the specific pathway they are on. One page per visa type lets each of those searches find a page written about precisely that, which a combined services page can never do.

Yes, for two reasons. Guides bring in people who are still researching rather than ready to hire, which is the largest part of the market. And they pre-qualify the enquiry — someone who has read how the process works arrives understanding the service, so the first call starts much further along.

That was a requirement here. Immigration rules change constantly, and an adviser who has to email someone to publish an update will stop publishing. Posts are written and published from a simple editor, so a rule change can be online the same day it is announced.

Realistically three to six months for search traffic to build, and longer for competitive terms. Guides tend to gain traction sooner than service pages because there is less competition for a specific question than for a broad commercial term. Anyone promising results in weeks on a new site is not being straight with you.